Successful search marketing is one of the principal drivers of visitors to a site and the process is divided into two, natural and paid search. Natural search is when a viewer uses one of the search engines like Google or Yahoo to look up a product, service, business or name and the marketing technique to improve results is called Search Engine Optimisation or SEO. Paid search is the term for the technique of either paid online advertising or paid inclusion on search results pages and is funded by a Pay Per Click process that results in the name PPC advertising.
Much talked about, often mentioned and rarely understood, SEO is a complex discipline that principally involves keyword research, content optimisation and link building. Keyword research will discover the key words and phrases the target market uses when searching for defined products and services. Content optimisation aims to incorporate these key words and phrases into original, correctly placed content. Link building seeks links from other sites to point to the target site.
If Google and Yahoo, the dominant search engines, can effectively download, index, and read your website information it dramatically improves its chance of being listed in organic search results and being listed. This is free traffic and highly sought after. SEO can help stack the cards in your favour.
With low costs and flexibility SEO is the highest contributor to search related traffic and is vital to online commercial success. SEO is a continuous process that will build and 'season' as the campaign progresses.
Search engines all offer paid advertising on a key phrase or banner basis. Ads are show next to the search results on their websites, appear as ads inside the content of web pages, and are often shown on parked domain names. These marketing campaigns can be excellent at attracting the right customers and driving traffic to your website. There are also a number of “cost per acquisition” programs which only charge you when you sell something to an online user.
Much talked about, often mentioned and rarely understood, SEO is a complex discipline that principally involves keyword research, content optimisation and link building. Keyword research will discover the key words and phrases the target market uses when searching for defined products and services. Content optimisation aims to incorporate these key words and phrases into original, correctly placed content. Link building seeks links from other sites to point to the target site.
If Google and Yahoo, the dominant search engines, can effectively download, index, and read your website information it dramatically improves its chance of being listed in organic search results and being listed. This is free traffic and highly sought after. SEO can help stack the cards in your favour.
With low costs and flexibility SEO is the highest contributor to search related traffic and is vital to online commercial success. SEO is a continuous process that will build and 'season' as the campaign progresses.
Search engines all offer paid advertising on a key phrase or banner basis. Ads are show next to the search results on their websites, appear as ads inside the content of web pages, and are often shown on parked domain names. These marketing campaigns can be excellent at attracting the right customers and driving traffic to your website. There are also a number of “cost per acquisition” programs which only charge you when you sell something to an online user.