The Brand defines the business. In one quick moment the brand should establish business type, products, scale, character, rank, market and value. All material that carries or supports the Brand should continue the process. Every photo, illustration, video, written word, sound, graphic, typeface and colour scheme should reinforce the Brand's equity and power. Every email, press release, invoice and letter, indeed every item, however seemingly trivial is a piece of marketing, and therefore an opportunity to reinforce the Brand message. Both online and offline branding need to mesh together and reinforce each other.
Existing branding will be thoroughly examined and a constructive evaluation provided. An objective and subjective analysis of the Brand's performance will reveal strengths and weaknesses. The review will study:
Fit - does the Brand fit the expectations inherent in the business, the market, the business values and style, and future plans?
Competition - how does the Brand place the business amongst its peers and is this the right place?
Communication - does the Brand define and describe the purpose and scope of the business?
Design - does the Brand's design position the business in the correct space and time?
Relevance - are the Brand's visual, recorded and written messages completely relevant to the business?
Consistency - is the Brand message coherent and uniform across all applications?
Our review will also consider future requirements and known changes that could impact on the long term performance of the Brand. The review drives a creative process that delivers a full package of required Brand components. Actual deliverables will include:
Logotype and Style Guides
Online use
Typefaces for use across all communications materials and packaging
Supporting icons or graphic devices
Photographic content and specific style recommendations
Illustrative styles and applications
Colour palettes for use across brand applications
Editorial Style Guide
Non visual support material Style Guides
The Brand defines the business. In one quick moment the brand should establish business type, products, scale, character, rank, market and value. All material that carries or supports the Brand should continue the process. Every photo, illustration, video, written word, sound, graphic, typeface and colour scheme should reinforce the Brand's equity and power. Every email, press release, invoice and letter, indeed every item, however seemingly trivial is a piece of marketing, and therefore an opportunity to reinforce the Brand message. Both online and offline branding need to mesh together and reinforce each other.
Existing branding will be thoroughly examined and a constructive evaluation provided. An objective and subjective analysis of the Brand's performance will reveal strengths and weaknesses. The review will study:
Fit - does the Brand fit the expectations inherent in the business, the market, the business values and style, and future plans?
Competition - how does the Brand place the business amongst its peers and is this the right place?
Communication - does the Brand define and describe the purpose and scope of the business?
Design - does the Brand's design position the business in the correct space and time?
Relevance - are the Brand's visual, recorded and written messages completely relevant to the business?
Consistency - is the Brand message coherent and uniform across all applications?
Our review will also consider future requirements and known changes that could impact on the long term performance of the Brand. The review drives a creative process that delivers a full package of required Brand components. Actual deliverables will include:
Logotype and Style Guides
Online use
Typefaces for use across all communications materials and packaging
Supporting icons or graphic devices
Photographic content and specific style recommendations
Illustrative styles and applications
Colour palettes for use across brand applications
Editorial Style Guide
Non visual support material Style Guides
The Brand defines the business. In one quick moment the brand should establish business type, products, scale, character, rank, market and value. All material that carries or supports the Brand should continue the process. Every photo, illustration, video, written word, sound, graphic, typeface and colour scheme should reinforce the Brand's equity and power. Every email, press release, invoice and letter, indeed every item, however seemingly trivial is a piece of marketing, and therefore an opportunity to reinforce the Brand message. Both online and offline branding need to mesh together and reinforce each other.
Existing branding will be thoroughly examined and a constructive evaluation provided. An objective and subjective analysis of the Brand's performance will reveal strengths and weaknesses. The review will study:
Fit - does the Brand fit the expectations inherent in the business, the market, the business values and style, and future plans?
Competition - how does the Brand place the business amongst its peers and is this the right place?
Communication - does the Brand define and describe the purpose and scope of the business?
Design - does the Brand's design position the business in the correct space and time?
Relevance - are the Brand's visual, recorded and written messages completely relevant to the business?
Consistency - is the Brand message coherent and uniform across all applications?
Our review will also consider future requirements and known changes that could impact on the long term performance of the Brand. The review drives a creative process that delivers a full package of required Brand components. Actual deliverables will include:
Logotype and Style Guides
Online use
Typefaces for use across all communications materials and packaging
Supporting icons or graphic devices
Photographic content and specific style recommendations
Illustrative styles and applications
Colour palettes for use across brand applications
Editorial Style Guide
Non visual support material Style Guides